One Network, Limitless Exposure
Your property will also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members’ websites internationally. Each site tells the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.
Leveraging the power of our network members to attract consumers on over 135 locally focused websites receiving over 8 million visitors per year.
Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content
available throughout the site. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward the Auction House’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space.
Typically, the greatest interest in a property happens within the first weeks that it is on the market. Our brand advertising campaign is aligned with ‘best of class’ media partners that boast the most qualified subscriber bases. Our effort is to effectively attract and engage a target audience that has the greatest propensity to buy your home. You benefit from exclusive corporate rates and prime placement in local, national, and international publications. In addition to our co-op advertising, we will seek additional advertising opportunities in appropriate media to showcase your property to qualified buyers everywhere.
To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty Canada brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites both locally and around the world.
Our international cooperative advertising program offers pre-negotiated, exclusive advertising rates for select placements by leveraging the strength of the Sotheby’s International Realty® network. The program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure.
Marketing Reports & Accountability
We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with Sotheby’s International Realty Canada, you will receive regular updates on the results of your marketing — from the number of potential buyers who visit your open house, to the number of people who view your listing online.
Your property value is closely tied to the history of prices in your same region. Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Ultimately the selling price will be determined by not only comparable properties, but by current buyers. Buyers will establish the “worth” that your property holds for them. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not.